Mkt 421 Week 1

Summary of Point Values for Course Assignments ASSIGNMENTSPoints Individual (75%) Defining Marketing Paper (Week 1) (Sunday, January 8th, 2012)8 Marketing Mix Paper (Week 2) (Sunday, January 15th, 2012)8 Marketing Research Paper (Week 3) (Sunday, January 22nd, 2012)8 â€Å"Using Perceptual Maps in Marketing† Simulation Summary (Week 4) (Sunday, January 29th, 2012)8 Environmental Factors Paper (Week 5) (Sunday, February 5th, 2012)8 Final Examination (Week 5) (Monday, February 6th, 2012)15 Participation (2 points per week, ? point per qualifying day – 2 substantive posts = qualifying day)10 Weekly Summaries (2 points per week)10 Learning Team (25%) Marketing Plan: Phase I Paper (Week 2) (Monday, January 16th, 2012)5 Marketing Plan: Phase II Paper (Week 3) (Monday, January 23rd, 2012)5 Marketing Plan: Phase III Paper (Week 4) (Monday, January 30th, 2012)5 Marketing Plan: Final Paper (Week 5) (Monday, February 6th, 2012)10 Total100 Week One: Marketing Fundamentals DetailsDuePoints Objectives1. 1Define marketing. 1. 2Explain the importance of marketing in organizational success. 1. 3Describe the elements of the marketing mix. 1. 4Explain the importance of the marketing mix in the development of marketing strategy and tactics. . 5Create a marketing plan. 1. 6Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness. ReadingsRead Ch. 1 & 2 of Basic Marketing. Read Ch. 1 & 2 of Marketing Management. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days duri ng the week. (2 points per week, ? point per qualifying day – 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Learning Team InstructionsResources: University Library, Internet Create the Learning Team Charter. (Due Week 1) Create a new product or service for an existing organization. LEARNING TEAM MUST HAVE INSTRUCTOR APPROVAL ON PRODUCT AND ORGANIZATION PRIOR TO STARTING ON PHASE 1. Begin working on the Marketing Plan. Your Learning Team will complete assignments related to creating a Marketing Plan. These assignments will culminate in the Marketing Plan: Final Paper and Presentation due in Week Five. POST: Final Deliverables Folder in Team Forum The Marketing Plan deliverables are: Marketing Plan: Phase I Paper (Due Week 2) Marketing Plan: Phase II Paper (Due Week 3) Marketing Plan: Phase III Paper (Due Week 4) Marketing Plan: Final Paper and Presentation (Due Week 5)Monday, January 9th Individual Defining Marketing Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 8th 8 Individual Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, January 9th2 Week Two: Marketing Research DetailsDuePoints Objectives2. 1Justify the importance of marketing research in the development of marketing strategy and tactics. . 2Analyze the importance of competitive intelligence and analysis in marketing. 2. 3Identify various segmentation criteria that impact target market selection. 2. 4Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions. ReadingsRead Ch. 8 of Marketing. Read Ch. 4, 5, & 6 of Marketing: An Introduction. Review this week†™s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? oint per qualifying day – 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Individual Marketing MixResources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion), utilizing three different sources. In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 15th8 Learning Team Marketing Plan: Phase IResources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper to include the following: †¢An overview of the existing organization †¢A description of the new product or service †¢An explanation of the importance of marketing to your selected organization’s success †¢A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service †¢The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 16th5 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, January 16th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, January 16th2 Week Three: Marketing Strategy: Product and Price DetailsDuePoints Objectives3. 1Describe the relationship between differentiation and position of products or services. 3. 2Analyze the impact of the product life cycle on marketing. . 3Identify the appropriate price strategy that should be used in the development of the strategic marketing plan. ReadingsRead Ch. 4, 9, 10, 17, & 18 of Basic Marketing. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day – 2 substantive posts = qualif ying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Individual Marketing ResearchResources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 22nd8 Learning Team Marketing Plan: Phase IIResources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: Identify the segmentation criteria that will affect your target market selection. Identify your target market. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy. Analyze current competitors and define the competitive landscape for your product or service. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 23rd5 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, January 23rd Individual Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, January 23rd2 Week Four: Marketing Strategy: Place and Promotion DetailsDuePoints Objectives4. 1Analyze the impact of channel management decision on marketing. 4. Select appropriate distribution channels. 4. 3Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. ReadingsRead Ch. 11, 12, 14, & 16 of Basic Marketing. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day – 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Individual Using Perceptual Maps in Marketing SimulationResources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: For each of the three major phases in the simulation, describe †¢The situation †¢Your recommended solutions, including why †¢Your results Summarize the different marketing components addressed in this simulation by answering the following questions: What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 29th8 Learning Team Marketing Plan: Phase III Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper to include the following information: Describe the attributes of your product or service in detail. †¢Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service? †¢Identify the positioning and differentiation strategies for the product or service. †¢Identify the a ppropriate price strategy that should be used for the product or service. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 30th 5 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, January 30th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, January 30th2 Week Five: The Dynamic Environment of Marketing DetailsDuePoints Objectives5. 1Identify environmental factors that affect marketing decisions. 5. 2Explain the impact of technology on marketing. 5. 3Analyze the importance of social responsibility and ethics in marketing. ReadingsRead Ch. 3 & 13 of Marketing Management. Read Ch. 15 & 16 of Marketing: An Introduction. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day – 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Individual Environmental FactorsResources: University Library, Internet Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: Analyze the influence of global economic interdependence and the effect of trade practices and agreements. †¢Examine the importance of demographics and physical infrastructure. †¢Analyze the influence of cultural differences. †¢Examine the importance of social responsibility and ethics versus legal obligations. †¢Analyze the effect of politica l systems and the influence of international relations. †¢Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation. †¢Explain the effect of technology. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, February 5th8 Individual Final ExaminationResource: Basic Marketing Click the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five. Complete the Final Examination. You are allowed one attempt to complete the exam, which is timed and must be completed in 3 hours. Results are auto graded and sent to your instructor. However, please post a copy in your individual forum. Monday, February 6th15 Learning Team Marketing Plan: Final Paper Resources: University Library, Internet Use the Marketing Plan Outline listed on the student website as a guide. Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper: †¢Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. †¢Develop an initial sales promotion schedule. †¢Create an advertising plan. †¢Identify public relations opportunities for the product or service. †¢Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. †¢Develop a budget for your plan. †¢Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, February 6th10 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, February 6th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, February 6th2