Wednesday, December 25, 2019

Christopher Columbus The United States And Charles C....

In education today, Christopher Columbus is known by the majority of students as the man who so called â€Å"discovered† the Americas accidentally on his voyage to India. Students learn about the â€Å"Indians† that Columbus stumbled across and the cultivations that Columbus and his crew were able to accomplish on the new lands. Books tell of new resources, materials, and goods that made it all the way across the sea from Genoa, but students have not been introduced to the carryover of disease(s) that Columbus and his men effortlessly passed on to the Native Peoples, the inaccuracies of the pre-Columbian North America, or the government s influence on historical beliefs. The tales of Columbus that are popularized across education only offers a†¦show more content†¦Their lives simply depended on their ability to cultivate the natural resources amongst them as well as develop strategies for agricultural growth and societal management. â€Å"Worldwide, more than half the crops grown today were initially developed in the Americas† (Mann 10). The Native Americans were able to spread crops throughout North America through fertile lands and rural areas, as well as spread maize crops amongst the planet due to their differences growing rates. In addition to being extremely cultivative and resourceful, the belief that pre-Columbian North America was minimally populated was poorly estimated. Anthropologist and researcher of native peoples in the American hemisphere, Henry F. Dobyns, concluded that â€Å"†¦ the Western Hemisphere held ninety to 112 million people†. Although it is very small when compared to the population of the Western Hemisphere today, it stands to prove that America was more populated than the flourishing Europe at the time. Furthermore, Anna C. Roosevelt posed that Marajà ³ was â€Å"one of the outstanding indigenous cultural achievements of the New World†. Marajà ³, being an island in the the Amazon , was able to host an estimated 100,000 inhabitants accumulated by Native American tribes. This proves to the show, the ability of Native Americans to not only depend on their knowledge to survive, but as well as their abilities

Tuesday, December 17, 2019

Essay on A Tale of Two Cities Madame Defarge - 987 Words

Madame Thà ©rà ¨se Defarge When terrible things happen to good people there are two paths that can be traveled: forgiveness can be offered, or vengeance can be pursued. Madame Defarge from Charles Dickens’ A Tale of Two Cities, takes the latter of these two options and religiously lives by it, seeking revenge on the cruel heartless aristocracy plaguing France with famine, poverty, and oppression; however, the reasons behind her malice force the reader to understand why she performs such hateful acts during the French Revolution. Madame Defarge, though intelligent, is consumed by her hatred and has transformed into something just as bad, if not worse, than the members of the aristocracy. Madame Defarge will stop at nothing to see the†¦show more content†¦She witnesses firsthand all of the hardships the French commoners are enduring and it fuels her rage and anger toward the nobility. Madame Defarge channels all of this anger into exacting her revenge, but we cannot h elp pitying her for her wretched childhood. We comprehend the reasons behind the madness, but that does not justify her actions. Hundreds of people die on account of Madame Defarge, but she feels no concern and regards this loss of human life as a rightful tribute to the revolution. Her hatred and desire for vengeance has swallowed her whole, and nothing good is left of Madame Defarge: It was nothing to her, that an innocent man was to die for the sins of his forefathers; she saw, not him, but them. It was nothing to her, that his wife was to be made a widow and his daughter an orphan; that was insufficient punishment, because they were her natural enemies and her prey, and as such had no right to live. (367) Her need to see her enemies destroyed is so strong that it overrides any other emotion that Madame Defarge may have left, and it leaves her â€Å"absolutely without pity† (367). She cannot see the monster she has become because she is so focused on immolating every last aristocrat or enemy of the republic. France may have suffered from poverty,Show MoreRelatedRevenge By William Shakespeare s A Tale Of Two Cities1143 Words   |  5 Pagesin A Tale of Two Cities Suppose your family or someone close to you was hurt by someone or a group of people. What would you do and how would you react to the situation? With that thought in mind, think of how you would react if you were the one hurt. In both situations, you may desire compensation from the offenders who hurt you or a loved one. Depending on the reason why you would desire this compensation it can be classified as revenge or vengeance. Some characters in A Tale of Two CitiesRead MoreThe Duality Of Light And Darkness1117 Words   |  5 PagesOn the Duality of Light and Darkness in A Tale of Two Cities The French revolution was filled with bloodshed as the people of France rebelled against the aristocracy. In every heroic struggle there’s always a darkside and Charles Dicken’s book. A Tale of Two Cities, exemplifies this dynamic. The novel attempts to shed light on the point of lives of the middle class of Paris’ and London’s as they’re trapped in the fighting fighting between the aristocracy and peasantry during the French RevolutionRead MoreDuring the French Revolution, A Tale of Two Cities by Charles Dickens948 Words   |  4 PagesA Tale of two cities is a compelling tale written by Charles Dickens. The tale takes place in London and Paris. Main characters Dr. Manette, Lucie Manette, Charles Darnay, Sydney Carton, and the Defarges are chronicled before the French Revolution and when the revolution begins throughout France. The author Charles Dickens explores the economic disparity between rich and poor within in the two cities and topics dur ing enlightenment such as revolution in political thinking. In addition to establishingRead MoreA Tale Of Two Cities By Charles Dickens1024 Words   |  5 PagesAt the beginning of A Tale of Two Cities, Charles Dickens writes, â€Å"every human creature is constituted to be that profound secret and mystery to every other (14).† Throughout the novel, Dickens incorporates the theme of secrets to connect characters and add mystery to the story. The three characters with the significant secrets are Charles Darnay, Alexandre Manette, and Madame Defarge. Darnay, Manette, and Defarge are all of French blood, living in either France or England in the heat of the FrenchRead MoreJohn Barsad and Monsieur Defarge in A Tale of Two Cities Essay1003 Words   |  5 PagesA Tale of Two Cities, involves many complicated situations in which the characters must choose between chance or death, career or family, honor or revenge. As a result, ambiguity has evolved in multiple characters because of these difficult choices. Two prominently ambiguous characters are John Barsad and Monsieur Defarge. While Barsad recognizes the importance of career and honor, Defarge sees more prominence in family and revenge. John Barsad’s ambiguity is demonstrated by two contrastingRead MoreA Tale Of Two Cities By Charles Dickens1704 Words   |  7 PagesA Tale of Two Cities by Charles Dickens is a novel set during the time of the French Revolution in England and France. The Revolution is a time of great danger and constant change. Dickens’ novel expresses the theme of fate through metaphors in many different ways. These metaphors connect the fates of Dickens’ characters that are intertwined in some way whether they are aware of how they are connected or not. Charles Dickens illustrates to his readers that fate is predetermined as shown throughRead More A Tale of Two Cities - Breaking Gender Stereotypes and Stereotyping854 Words   |  4 Pages nbsp;Breaking Gender Stereotypes in A Tale of Two Cities nbsp; The men and the women of A Tale of Two Cites are violent, loving, cowardly, brave, and ruthless.nbsp; Some people are weak and spoiled, while others are badly treated and vindictive.nbsp; Many contrasts between men and women can be found within this story.nbsp;nbsp; nbsp; nbsp;nbsp;nbsp;nbsp; A Tale of Two Cities clearly portrays very distinct divisions in the behavior of men.nbsp; The aristocrats, or upperclassmenRead MoreCompare And Contrast Lucie Manette And Therese Defarge866 Words   |  4 PagesThroughout the course of the novel A Tale of Two Cities, numerous comparisons and contractions can be made between the main characters. The showcased women, Lucie Manette and Therese Defarge, differ exceedingly for their response to opposition but relate strongly for their definitive influence on others. Compassionate, humble, and raised as an orphan, Lucie Manette is depicted as a strong young woman who became a savior to her. Madame Defarge distinctly contradicts Lucie’s state of mind for she feedsRead MoreVengeance, Vendetta and Vanity: the Women of a Tale of Two Cities870 Words   |  4 PagesVanity: The women of A Tale of Two Cities In this world, there are many things that men may possibly never understand. Time travel†¦ gravity transcendence†¦ and over everything, women, to name a few. In Dickens’ novel, we see just how complex (and simple) women can be. In this paper I will be defending J.F. Hamilton’s â€Å"Of Weaving and Knitting†. When reading A Tale of Two Cities, it is easily discernible that Lucie Manette and M. Defarge are opposites. Lucie is British. M. Defarge is French. Lucie hasRead MoreA Tale Of Two Cities By Charles Dickens1305 Words   |  6 Pages In A Tale of Two Cities by Charles Dickens, isolation impacts Madame Defarge and Sydney Carton by altering their perception of life, influencing Madame to become obsessive with her vengeful goal of eliminating the aristocracy and damaging Carton by forcing him to contain his depressive emotions. Madame Defarge is first introduced as a stern woman with a rather ominous habit of knitting, with no indication of her bloodthirsty habits. However, it is later noted that Madame Defarge is actually knitting

Monday, December 9, 2019

Occupational Safety Health Act of 1970 free essay sample

Examined in terms of origins, provisions, background, worker protection, litigation, need for reform, weaknesses, penalties, inspections and enforcement. The OSH (Occupational Safety and Health) Act of 1970 empowered the Secretary of Labor and OSHA (Occupation Health and Safety Administration), the federal agency created to administer the act, to establish and enforce standards guaranteeing the health and safety of all covered workers. The act covers every employer whose business affects interstate commerce. Exempted in the 1970 act were federal, state, and local government agencies. Also exempted are self-employed persons, family owned and operated farms, religious groups that do not employ workers for secular purposes, and working conditions regulated by other federal agencies under other federal statutes. The fact that municipal employees are not covered by Federal OSHA is an oversight that should be corrected. The OSH Act has undergone significant changes since its..

Sunday, December 1, 2019

Rock of Ages Case Study free essay sample

Executive Summary Rock of Ages (ROA) is an industry leader in granite quarrying and manufacturing, specializing in memorials. With nine quarries ranging through Vermont, Quebec, Pennsylvania, North Carolina, and recently Ukraine, ROA offers a variety of granite colors and grades for the selective consumer. Until January, 2008, ROA also had a retail division dedicated to memorials. Although ROA has been in business for over a century, economic factors in a global economy are eroding on their once rock-solid consumer base. Specifically, ROA has operated at a loss over the last several years, with 2008 being a transition year due to the discontinuation of the Retail division. This case study serves to evaluate ROA’s strategic direction given both internal and external environmental factors using best-of-breed analysis tools. Table of Contents Executive Summary2 Rock of Ages Case Study 2 Table of Contents2 Introduction3 Mission and Goals4 Situation Analysis5 SWOT Analysis10 Porter’s Five Forces12 Sustainable Competitive Advantage13 Resources and Capabilities14 Performance Measures16 Strategic Integration17 Bibliography22 Introduction Rock of Ages is in trouble. We will write a custom essay sample on Rock of Ages Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The following pages illustrate ROA’s declining performance over the last five years in revenue while operational costs continue to rise. Return on equity plummets while debt continues to climb. This diminishes shareholder value for ROA, and impacts their long-term viability. The time for action is upon them. To evaluate the appropriate strategy to revitalize ROA’s business, we employ several analyses essentially inspecting the company from separate facets as though it were a prism. First, we analyze the current strategy and direction. What does the organization already have in motion to change their fiscal landscape? Next, we perform situational analyses of ROA by evaluating both internal and external factors which have shaped their current situation. These include: A financial analysis over the last five years, marking both long and short term trends. SWOT analysis to determine where ROA shapes their future, and where the present situations are allowed to shape ROA. Porters Five Forces analysis to evaluate how well ROA is positioned to respond to competitive pressures and which area of competition require immediate response. A competitive advantage analysis appraises how ROA differentiates them from the competition, and whether this advantage is sustainable. After gathering the data from these analyses, it’s used to create performance measures and mapped to strategic integration throughout the organization. The case study ends with recommendations based on the analyses for ROA to regain market share and preserve brand equity. Mission and Goals Founded in 1885, Rock of Ages (ROA) is nearing its 125’s birthday as a granite quarrying and manufacturing company. Priding themselves on lasting granite memorialization, the company sells wholesale memorials to independent retailers in the US and Canada. Until January of 2008, ROA operated three separate lines of business: Manufacturing, Quarrying, and Retail. The Retail division has been discontinued, allowing the company to focus on the remaining two core business divisions. ROA’s newly revised strategy now focuses on the following elements (ROA, 2008): Strategic alliances With the Retail division’s discontinuation, business partnerships with local and regional retailers, funeral directors, and cemetery owners is critical to ROA’s continued growth and success. Direct sales of private mausoleums and civic memorials Local, state, and federal funding are available for creating and renovating civic memorials. One of the recent commissions for ROA produced the world’s largest statue of Pope John Paul II at over 30 feet tall. (ROA Civic, 2008) Personalization ROA seeks to provide a product line with enough variability to meet the needs of anybody in search of a memorialization solution. Expansion of quarries and quarry business Until recently, ROA focused the business on domestic quarries only; owning and operating ten quarry properties in the US and Canada. ROA recently brokered a partnership with VIKA, Ltd. , a Ukrainian quarrying company, to broaden their product offering and remain competitive with overseas competition. Reduce overhead and streamline operations Having recently sold the Retail division, ROA seeks to decrease redundant job functions and administrative office space costs. ROA focuses on product differentiation through quality. The only company who offers a perpetual warranty (guaranteed forever), ROA products set the standard for granite memorials. Situation Analysis ROA’s situation is defined largely by recent financials. They have demonstrated year over year decline in revenue, profit, and net income since 2003 as demonstrated in Figure 1 (below). (MSN Money, 2008) Figure 1 ROA’s 2006 and 2007 financials have been resubmitted to accommodate for the discontinuation of the Retail organization, providing skewed trend lines. However, one will still note continued decline of net income between 2006 and 2007 in spite of a slight increase in both revenue and gross profit. This additional loss has been attributed to the costs of discontinued operations (Retail), and constitutes a $5. 2 million cost in 2007. The resubmission of 2006 financials have repositioned 2006 as a bounce-back year for some key metrics. Figure 2 (below) illustrates improved fixed assets turnover and inventory turnover, with a minor decline in total asset turnover. Figure 2 Figure 3 Not all key metrics show positive gain since the 2006 resubmission due to the Retail discontinuation. Figure 3 (right) shows continued decline of return on equity following the same trend line as 2003-2004. This demonstrates poor performance for stockholders. While return on equity falls, ROA’s debt ration continues to climb. Years 2006-2007 show this trend leveling off, and the current ratio in figure 5 has started to climb. These ratios will need to significantly improve to increase the company’s liquidity. Figures 4 5 While sales performance appears dismal, recent trends are largely due to the resubmission of the 2006 financials and the discontinuation of Retail. Sales revenue increased approximately 10% between 2006 and 2007 with the restated financials removing the Retail division. Figure 6 Figure 7 (below) evaluates the company’s assets and liabilities over time. This more clearly illustrates the benefit of selling the Retail organization, as the working capital once again approaches the current liabilities, and current assets are back on the rise. Again, as ROA reduces debt their market attractiveness will improve. Figure 7 Financial Summary While much of the fiscal landscape is in a period flux for ROA due to the discontinuation of the Retail business line, much work is left to put them on the road to financial recovery. Based on the company’s performance and analysts predictions, few investors would risk ROAC in their portfolio. (MSN Money, 2008) SWOT Analysis Highlights of the strengths, weaknesses, opportunities, and threats currently met by ROA are illustrated in figure 8 (below). Figure 8 (Chapman, 2008) Strengths ROA has a long history of product quality. Backed by the industry’s only perpetual warranty, ROA stands behind their product for the customer and the customer’s heirs forever. The quality begins with the type of stone quarried from the Earth, as many of ROA’s quarries yield granite composition among the best in the world. (Granite Museum, 2008) In addition to quality, ROA also moves more quantity of granite than any other quarrying company in the US. (USGS, 1997) These factors have drawn and kept a talented workforce at ROA, and provided a brand name well recognized in the granite industry. Weaknesses Although ROA demonstrates generations of granite expertise, there are some modern day business challenges which impact ROA’s profitability. Distribution channels are in need of expansion to reach a broader and more diverse customer segment. While this must be driven through key business partnerships, better management of enhanced distribution partnerships will require investment in information technology systems to integrate the ROA web presence with consumers, partners, and suppliers. ROA suffers from limited RD funding, relying on an industry as stable and solid as the product they sell. With consumers growing increasingly demanding in terms of customization, ROA needs to stay ahead of the curve in terms of innovation. Perhaps a prospective customer could upload a photo and see various types of stone to virtually carve it onto in an effort to facilitate better and faster sales. Putting choice into the hand of the consumer will create another differentiating factor for ROA to sustain their competitive advantage. Opportunities Threats Some of the external factors for ROA present themselves as opportunities rather than threats. For example, the rate of cremation is rising – currently ~25% and expected to rise to ~40% by 2010 (see figure 9 below). This presents an opportunity for the growing customer market that need an alternate method for memorializing these loved ones. A new product or deviation from the existing product line would be required to meet this need. Figure 9 (CANA, 2006) SWOT Summary This SWOT analysis reinforces ROA’s key strengths (branding, quality, labor force) which the company should continue to maintain. More importantly, however, is the revelation of the weaknesses in the organization (distribution, RD, strategic partnerships) and threats (overseas competition, labor unions) requiring a plan of action. This case study’s recommendations for that plan can be found in the Conclusion and Recommendation section. Porter’s Five Forces ROA’s competition framework is illustrated in Figure 10 below. Porter’s framework maps out the five competitive pressures for an industry. Figure 10 For ROA’s quarrying and manufacturing divisions, the larger threats stem from buyer power and substitution. Buyer power is a significant force as ROA maintains high pricing in comparison to the competition. ROA seeks to differentiate their product offering through quality and their perpetual warranty, charging a premium for these services. Buyer power is also emphasized by the growing number of alternative solutions available for memorialization. Lower cost bronze markers are common for cremation memorials, as well as spending alternatives for the urn. In these instances, the granite products ROA is known for are losing market demand, and as a result consumers have a higher bargaining power. Another of the forces in need of attention is industry rivalry. In conference calls with Norwich MBA students, ROA representatives have stated overseas competition is the fastest growing threat. â€Å"A granite company in China can quarry, manufacture, ship and resell a product for less [cost] than it takes [ROA] to create a finished product. † (Brock, 2007) While ROA contends these overseas monuments are inferior quality, this source for price competition creates diminished profit margins for ROA. Summary Similar to our SWOT analysis, we’re seeing a common theme for ROA to focus on specific areas of the business: Overseas competition Price Dwindling market segment Need for strategic partnerships (distribution, retail) Focusing on these factors will stabilize the company and provide a basis for sustained competitive advantage. Sustainable Competitive Advantage ROA’s competitive advantage is based on quality in raw materials, quality in manufacturing, and the industry’s only perpetual warranty. While these differentiating factors allow dominance over a portion of the target consumer market, the remaining consumers are less discerning on quality and more driven by price. To meet the needs of this consumer segment, ROA will need to offer a lower priced alternative product line. This can be accomplished through overseas partnerships, similar to the VIKA partnership in the Ukraine. Limiting themselves to the premier segment of a diminishing market will spell ROA’s doom. To protect the ROA brand’s association to quality, the lower-end product marketing could be done under a separate business name. The following table lists the resources and capacities for ROA. Resources and Capabilities Table 1 Importance Relative Strength Comments RESOURCES R1. Finance 9 2 ROA has shown steady decline year over year. R2. Technology 5 2 ROA has not made significant investments in technology to enable the business R3. Plant Equipment 8 8 These facilities are key components to ROAs continued success R4. Location 4 8 ROA operates in Vermont in close proximity to their quarries R5. Distribution (dealership network) 9 6 With sale of the retail division, the distribution network is critical. R6. Brands 7 7 ROA has a strong brand in the industry CAPABILITIES C1. Product Development 6 5 ROA must develop new products to meet changing market needs C2. Purchasing 7 4 ROA needs to perform a cost benefit analysis for overseas procurement of raw and semi-finished product C3. Engineering 8 9 ROA has a strong skilled labor force C4. Manufacturing 8 7 Additional cost-saving measures may be available through partnerships. C5. Financial Management 9 4 Though the Retail division has now been discontinued, the company has suffered financial losses year over year. C6. RD 5 1 No real RD investment C7. Marketing Sales 8 5 Limited web presence, lack of integrated CRM C8. Government Relations 8 8 Much of the Civic Memorial business is dependent on this business line. C9. Strategic Management 9 6 Discontinuing Retail was a sound decision, but was it too late? The company needs to get a few profitable quarters to satisfy shareholder concerns. Figure 11 Several key strengths and weaknesses are evident based on this evaluation. Of particular note is R1- ROA’s financials. This has been an area of weakness due, in large part, to the Retail organization. By discontinuing Retail, ROA has stepped onto the road to financial recovery, yet there are still additional steps needed to ensure that recovery takes place. These are addressed in other key weaknesses, such as partnership management, market incentives for distribution dealers, and contraction of operational expenses. Focusing on ROA’s strengths, engineering and manufacturing remain core assets to the company. The government relations ROA has been making are also strong assets for the organization, allowing growth in the civic memorial business where federal funding is required. Performance Measures Through the SWOT, Porter’s Five, and Resource and Capabilities matrixes, we have identified several strategic areas within ROA which are core to the growth and business success. Table 2 (below) captures these objectives with key performance measurements. These metrics above are broken into the strategic areas of financial, customer, internal processes, and learning and growth. Table 2 Strategic Performance Areas Objectives Measures Actual (2006) Actual (2007) Change Financial Cash Flow Positive net cash flow Net change in cash $ 1. 36 Mil. ($ 1. 39 Mil) ($ 2. 75 Mil. ) Revenue Increase sales Gross sales $ 50. 16 Mil. $ 55. 55 Mil. $ 5. 39 Mil. Debt Decrease debt Current Liabilities $ 47. 00 Mil. $ 27. 87 Mil. ($19. 13Mil. ) Customer Dealer relations Improve relations Dealer based sales N/A N/A N/A New products Introduce new low end product lines Customer adoption of new product N/A N/A N/A Customer satisfaction Survey to evaluate customer satisfaction Survey results N/A N/A N/A Internal Processes Manufacturing costs Decrease costs Manufacturing COGS $ 17. 6 Mil. $ 18. 0 Mil. $ 0. 4 Mil. Inventory Turnover Maintain or improve Inventory Turnover 1. 77 1. 89 0. 12 Distributor relations Improve relations Distributor survey N/A N/A N/A Learning and Growth Employee Satisfaction Maintain or improve Employee survey N/A N/A N/A Core skill competencies Improve skills Skills testing N/A N/A N/A The financial section outlines areas of positive performance, but also opportunities for improvement. Revenue improved 10% between 2006 and 2007, and debt fell 40%. While these numbers are drastic improvements, they are tempered with the discontinuation of the Retail business line, providing uncertainty on the sustainability of the recovery trend. More troubling is the slip in cash flow, as it fell from a positive $1. 36 million to a negative $1. 4 million. One will note that many of the metrics necessary in other sections are unavailable. These are metrics critical for the organization to monitor, and have either been ignored or are not publicly unavailable. Dealer relations are of particular importance with the discontinuation of the Retail organization. Strategic Integration Many suggestions brought about from these analyses are consistent with ROA’s stated mission and goals. However, while the goals ROA works towards are correct, there is still some question on the strategy in place to achieve those goals. Table 3 (below) suggests a point rating for the various segments of the business. The following section will delve into each of these initiatives in further detail. Table 3 Functional Initiatives BSC Performance Areas Affected Objectives Measures Change (2006-2007) Points HRM Human Capital Focus on strategic job families to decrease overhead SGA Increased $0. 11 Mil 15 Finance Financial Perspective Increase Profit Net Income ($1. 19 Mil) 25 Marketing Customer Management Process Increase customer base Number of sales N/A 25 Operations Inventory Turnover Increase quality, reduce errors Number of returns 0. 12 15 Change Leadership Organizational Capital Successful discontinuation of Retail and subsequent cultural adoption Strategic job employee satisfaction N/A 20 The order of importance suggested of 1) Finance 2) Marketing 3) Change Leadership 4) Operations 5) Human Resources are based on ROA’s SWOT and Porters 5 analyses. The company has been in steady fiscal decline over the last 5 years, and every effort must be made to limit overhead and spending while increasing sales in this pivotal time. To carry these sales out, a new marketing effort is required, and strategic partnerships with retailers and distributors are a core component to that effort. Based on the recent company changes and forecasted changes necessary, leadership must focus on careful strategic communication to bolster morale and align culture with the new business direction. These new directions require operational processes and systems in place to enable the business. Finally, the company cannot afford to lose the talent which provides their competitive advantage. The human capital component must focus on retaining key performers during this transition period. Conclusions Recommendations Following the suggested order of importance listed in the previous section, we begin the recommendations with Finance. As a publicly traded company, ROA has a fiduciary responsibility to their stockholders. (Friedman, 1970) Today, that responsibility is in direct conflict with the strongly held cultural values of ROA. The company has been slow to react to the overseas threat in availability and price, and has suffered significant market erosion due to this sluggishness. ROA prides themselves on being a US (and Vermont) company, and as a result of their industry and location are subject to significant overhead due to US Labor Union rates. While the quality of these skilled workers remains a differentiating factor, ROA must find ways to either lower domestic costs or increase offshore investments and partnerships to lower operational costs and provide a product line priced appropriately for the less discerning market segment unwilling to pay a premium for their product. This leads us into marketing recommendations. With the discontinuation of Retail, ROA is far more dependent on strategic partnerships in distribution and retail. Incentives for these partners are critical, and must be compelling enough to differentiate ROA from other granite wholesalers. ROA needs retailers and funeral home directors to sell ROA’s product line preferentially and only use a competing brand to save a customer sale. To facilitate this brand loyalty, ROA needs current marketing materials for consumers and information which is readily available and emphasizes ROA’s competitive advantage (quality, skilled labor, perpetual warranty) over the competition. ROA also needs a product line and pricing schedule which meets the needs of a broader segment of the market base. The ROA website needs a partner portal, such that retailers can sell ROA products through ROA’s site, as well as manage inventory and orders to ROA. This brings us to operations recommendations (we’ll address leadership at the end)†¦ One critical facet of operations is inventory management. ROA’s inventory turnover is too low. By implementing a partner portal, orders can be integrated into both lines of business (Quarry and Manufacturing), ensuring lead times are effectively managed and inventory reduced. As ROA increases its offshore presence, this type of a management system will be increasingly important to highlight areas of surplus and shortfall. By setting expectation with business partners accurately, ROA is enabling their partners to succeed, which in turn will anchor the partnership into the future. As ROA chooses where to allocate capital funds, marketing and operations should receive funding specific to these initiatives. As mentioned, ROA differentiates itself based on quality, and much of this quality stems from the skilled craftsmen and artisans which create their product offerings. Quality is core to ROA’s business, and outsourcing or off shoring these strategic job functions would likely lead to diminished quality, thereby destroying the competitive advantage ROA offers. Therefore ROA should maintain the finishing and final quality assurance inspection of all products domestic, but increase the offshore supply of raw materials (granite) and have products semi-finished shipped in. This will reduce both quarrying and manufacturing overhead, while maintaining the high levels of quality ROA is known for. The final section for recommendation is leadership. ROA’s leadership team has taken a bold step forward with discontinuation of the Retail division. However, it was done too late. The business has sustained years of lost revenue due to the failing Retail division. The leadership team has invested in offshore opportunities with VIKA. This, too, was done too late. International competition has eroded ROA’s consumer base and undersold their pricing structure. The first point of concern in evaluating ROA’s leadership is the sluggish reaction to threats and opportunities rather than proactively maneuvering the company for quicker responses. Now is the time to unite the company behind the manufacturing and quarry divisions to ensure positive momentum from the sales of Retail. Now is the time to confront the international competition threats by investing in offshore opportunities. Now is the time to solidify the relationships with distributors and retailers with strong incentives to bolster ROA’s sales and reinforce the market branding. The second point of concern is the culture in ROA which has lead to this situation. With the discontinuation of Retail, the company is provided with a rare opportunity to capitalize on the sense of urgency ensues to create change. (Kotter, 1996) With a carefully articulated vision and strategy, ROA has the opportunity to change the culture in the company from a lethargic reactive one to an energetic, proactive culture less likely to balk at the investment of an offshore manufacturing facility. Focusing inward on resource alignment is as critical (if not more so) as the external factors in ROA’s stated strategy. (ROA, 2008) Bibliography